Idea Cultivation | Business Planning | Strategic Communication
What is Tadpole Salon?
Tadpole Salon is a consultancy that specializes in business strategy for creatives. As someone with a fine art background, I know that numbers and finance are not always a creative person’s forte. When I first started out it wasn’t my favorite thing either but it was a necessity and over time I got good at it. Now I want to share that insight with you and help the business side of what you do flourish and thrive so that you can spend more time creating.
Why This Name?
Growing up in rural New England, spring was a time to collect tadpoles in vernal ponds and keep them in fishbowls - watching their metamorphosis into frogs. Since I now live near the Los Angeles River in an area called Frogtown the name made sense as a metaphor for transforming and shaping growth.
In another era, salons were hotbeds for idea generation, discussion, and collaboration. Brainstorming is the first thing we do here. So there you have it.
About
What I learned in art school gave me an aesthetic sensibility that I carry to this day. That visual acumen propelled my career. As an artist, a photographer, and as one who sees. But I had to learn the business of creating content. As the former global head of photography revenue for Reuters, l sharpened my skills in budgeting, forecasting, target marketing, and selling.
In 2019 I moved from New York to Los Angeles. That was a strange year of many life changes and the isolation of 2020 turned out to be a needed hibernation and incubation period. I am now fully recharged and ready to bring this energy to you.
Services
Idea Cultivation
Here’s where the salon part comes in. I will work with you to hash out your ideas and help build an actionable roadmap to make your vision happen. I will help you identify opportunities that will, in turn, drive your mission and purpose.
Business Planning
I will help you build easy-to-use, measurable business plans that will allow you to keep doing what you do best, being creative. This would include creating operational budgets to manage cash flow and financial projections. We will also develop sales strategies tailored to your goals.
Strategic Communication
I will help you develop communication that reaches your audience. That includes assistance with copy, editing, proofreading, and visuals selection. Together we will orchestrate optics that will make you stand out and utilize platforms and mediums to best reach your clients.
